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Branding & marketing

Mercer Commercial Identity

A composed advisory identity with a distinctive wordmark, refined stationery, and a consistent listing campaign.

All samplesExplore this service
Wordmark & type directionBusiness card conceptListing campaign layout

Wordmark direction · Fictional brand

Mercer Commercial

A city of possibility.

Primary

#2D405D

Supporting

#C4CBD1

Accent

#925B35

Paper

#F6F5F1

A consistent first impression.

Stationery concepts bring the identity into everyday business touchpoints without adding visual noise.

Business card front · Concept

Mercer Commercial

Business card reverse · Concept

A city of possibility.

New York, New York

Typography with a clear voice.

Bold headlines and readable supporting text create a clear, flexible hierarchy.

DM Sans · Bold display headlines

A clear
point of view.

DM Sans · Everyday information

The details deserve attention.

A considered brand helps the important information stand out, from the first property introduction to the next client conversation.

A property campaign that feels connected.

A reusable composition keeps regional context, a clear message, and the brokerage identity working together.

Illustrative New York, New York city photography for a fictional brand campaign

Listing campaign concept

Space with
perspective.

Mercer Commercial

New York, New York

Regional photography: Manhattan Financial District by Ken Lund, CC BY-SA 2.0. Source thumbnail used with responsive display crops. No photographic retouching. The photograph depicts the city context, not the fictional sample asset. Full photography credits.

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Explore another approach.

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Fulton Commercial Identity

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Good work starts with a conversation

Let’s shape it around your business.

These concepts are a starting point. Your project begins with your real firm, your market, your information, and the goals you want to achieve.

Let’s talk