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CRE Field Notes

Ideas for a stronger
presence in the market.

Practical perspectives on brokerage websites, property marketing, and the tools that help commercial real estate teams do their best work.

Aerial view of a retail commercial property prepared for a coordinated marketing campaignFeatured field note

Property Marketing

Commercial Property Marketing Plan: A 21-Day Launch Playbook

A practical 21-day commercial property marketing plan covering positioning, offering materials, launch channels, broker outreach, and campaign measurement.

July 16, 202610 min read

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From the field

A little perspective goes a long way.

Browse our notes on building a better brand, telling a clearer property story, and making your digital presence work harder.

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Websites

Commercial Real Estate SEO: How Brokers Get Found in Google

A plain-language CRE SEO guide covering service pages, local expertise, listings, technical fundamentals, content, links, and measurement.

July 15, 20269 min read
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Trends

6 Commercial Real Estate Marketing Priorities for 2026

The CRE marketing priorities brokers should act on in 2026, from sharper deal positioning and proof-driven websites to practical AI workflows.

July 14, 20268 min read
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Content Strategy

LinkedIn for Commercial Real Estate Brokers: A Practical System

A practical LinkedIn marketing system CRE brokers can use to turn market expertise, deal work, and client questions into credible content.

July 13, 20268 min read
Landscape industrial offering memorandum cover prepared for a CRE listing launch

Property Marketing

The CRE Listing Launch Checklist: From Intake to Market

A detailed CRE listing launch checklist for collecting source material, building the campaign, completing quality control, and managing follow-up.

July 12, 20268 min read
Modern industrial commercial property presented in a brokerage website concept

Websites

The Commercial Real Estate Website Checklist: 12 Essentials

A practical checklist for CRE brokerage websites that need to establish credibility, showcase expertise, rank in search, and generate inquiries.

July 10, 20269 min read
Landscape retail offering memorandum cover for Desert Bloom Shops

Offering Memorandums

How to Build an Offering Memorandum Investors Keep Reading

A practical guide to commercial real estate offering memorandum structure, narrative, financial presentation, mapping, and design.

July 7, 202610 min read
Aerial view of an industrial commercial real estate property

Content Strategy

A 30-Day Content Plan for Commercial Real Estate Brokers

A realistic monthly content system CRE brokers can use to build authority, support prospecting, and create reusable marketing assets.

July 2, 20267 min read

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