Branding & marketing
Fulton Commercial Identity
An architectural brokerage identity with grounded colors and a coordinated system for signage and property campaigns.
Wordmark direction · Fictional brand
Fulton Commercial
Grounded in experience.
Primary
#603A2C
Supporting
#D5DBD0
Accent
#294D48
Paper
#F6F5F1
A consistent first impression.
Stationery concepts bring the identity into everyday business touchpoints without adding visual noise.
Business card front · Concept
Fulton Commercial
Business card reverse · Concept
Grounded in experience.
Chicago, Illinois
Typography with a clear voice.
Bold headlines and readable supporting text create a clear, flexible hierarchy.
DM Sans · Bold display headlines
A clear
point of view.
DM Sans · Everyday information
The details deserve attention.
A considered brand helps the important information stand out, from the first property introduction to the next client conversation.
A property campaign that feels connected.
A reusable composition keeps regional context, a clear message, and the brokerage identity working together.
Listing campaign concept
Space with
perspective.
Fulton Commercial
Chicago, Illinois
Regional photography: Merchandise Mart in Chicago by w_lemay, CC BY-SA 2.0. Source thumbnail used with responsive display crops. No photographic retouching. The photograph depicts the city context, not the fictional sample asset. Full photography credits.
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Explore the sampleGood work starts with a conversation
Let’s shape it around your business.
These concepts are a starting point. Your project begins with your real firm, your market, your information, and the goals you want to achieve.